Case study Essay Example | Topics and Well Written Essays - 500 words - 24

Case study - Essay Example The third success is linked to how Mattel as a corporation has managed to devise 150 different dolls, which come along with the doll’s 120 new outfits. The fourth success is as a result of Barbie’s reinvention and trendiness. She changes according to the current fashion taking into consideration the hairstyles and outfits. Her reinvention comes in terms of taking up different roles in life, and the roles are further exemplified by different accessories, which go along with Barbie. The last success originates from the fact that Mattel Corporation has embedded technology in Barbie. Technology embraced in Barbie is through a play set, a computer animated video, Barbie movies, dancing princesses and a Barbie with motion-sensor bracelet and shoe clip (Goldenberg & Mazursky, 2002). Mattel as a Corporation has been innovative; Barbie is a product whose life cycle has been extended greatly ever since its creation in the year 1959. Barbie’s first introduction to the market was unique in that this doll took the form of an adult; this was different from many other existing dolls, which were babies. Over the years, innovation has taken centre stage, which has ensured that Barbie becomes a wanted product in the market. The product’s life cycle has been extended since Mattel considers Barbie as being more than a toy or a doll, actually according to Mattel; Barbie is a lifestyle and a fashion statement. The innovation has continued in terms of making Barbie take up the current fashion and different roles in life. Through the above, Barbie’s life cycle has been extended since it has been relevant to the current times. For instance, Mattel has innovated to the extent of making Barbie trendy with different hairstyles and outfits, which makes it admire d and desired. Furthermore, Mattel has innovated by making Barbie a role model through giving her different looks, which represent different professions in life, this has ultimately extended the life cycle of

Ethics at work Essay Example | Topics and Well Written Essays - 2250 words

Ethics at work - Essay Example In respond to the welling of public anxiety, the U.S. Food and Drug Administration (FDA) held three open meetings in different cities to importune community views and start the procedure of establishing an original narrow course for government support of GM foods . who attended the FDA gathering detained in Washington, D.C., and here I will effort to sum up the issues concerned and elucidate the U.S. Government's nearby position in adaptable GM food. The term GM foods or GMOs (genetically-modified organisms) is the majority usually used to pass on to crop plant life shaped for person or animal expenditure by the newest molecular biology techniques. These undergrowths have been customized in the laboratory to improve preferred character such as enlarged battle to herbicides or better dietetic contented. The enrichment of beloved behavior has usually been undertaken during proliferation, excluding conformist plant procreation methods can be very time overwhelming and are frequently not extremely precise. Genetic commerce, on the further hand, can generate plants with the precise preferred trait very speedily and with immense correctness. For example, place geneticists can cut off a genetic material liable for dearth lenience and place in that gene into a diverse plant. The latest genetically-modified plant will increase dearth easiness as well. Not only can genes be transferred from one plant to one more, but genes from non-plant organisms also can be used. The finest notorious instance of this is the employ of B.t. genes in corn and other crops. For two revealing overviews of several of the techniques concerned in creating GM foods. How did the US Company respond The Governments around the globe are solid at labor to establish a narrow procedure to check the belongings of and endorse latest varieties of GM plants. Yet depending on the political, social and economic atmosphere within a district or country, dissimilar governments are responding in diverse ways. In Japan, the Ministry of Health has proclaimed that healthiness testing of GM foods will be obligatory. At present, testing of GM foods is unpaid. Japanese supermarkets are donation equally GM foods and original foods, and clientele are opening to explain a burly favorite for original fruits and vegetables (Turner L 2004,947-948). India's government has not yet proclaimed a strategy on GM foods since no GM crops are mature in India and no harvest are commercially obtainable in supermarkets yet. India is, though, extremely helpful of transgenic plant study. It is exceedingly probable that India will choose that the reimbursement of GM foods overshadow the risks since Indian farming will require approve radical latest events to thwart the country's prevalent poverty and nourish its explosion inhabitants. Various states in Brazil have barred GM crops completely, and its farmers, though, have resorted to smuggling GM soybean seeds into the country since they dread financial damage if